SERVICE

Brand book, Brand identity, Graphics and web assets, Logo update, icons, Lifestyle imagery.

INDUSTRY

Water Sports

Sharkskin is an Australian-made water sports brand, manufacturing high-tech wetsuits, rash shirts, accessories, and water sports wear. As a leader in the field, they distribute globally to over 450 retailers and operate several e-commerce sites worldwide.

Sam has been involved with Sharkskin across various aspects of their business. This particular project focuses on their brand identity. Sam worked closely with management and the owners to rejuvenate their brand while preserving its core DNA. This involved developing an extensive brand book, creating graphic and web assets, refining the logo for improved legibility and brand recognition, Creating product category icons, and consolidating their lifestyle imagery.

Sharkskin Brand